Professor Simon Eckermann recently launched his book Health Economics from Theory to Practice: Optimally Informing Joint Decisions of Research, Reimbursement and Regulation with Health System Budget Constraints and Community Objectives. Now, a related interview with Professor Eckermann has been broadcast on National Radio’s Health Report. This reflects the fact that, although it is a high-level academic book aimed at specialist audiences, the application of health economics is relevant to the general population. The book provides a robust set of health economic principles and methods to inform societal decisions in relation to research, reimbursement and regulation (pricing and monitoring of performance in practice). The recent launch of the book involved a public policy lecture entitled “Successful baby boomer ageing with budget constraints: where should baby boomer ageing be heading”.